Product Design for a Finance Banking App

Product Design for a Finance Banking App

Client

Adnan Sheikh

Role

UX Designer, Product Designer, Product Manager

Industry

Fintech

The Hysab Kitab app simplifies financial management for individuals and small businesses. It offers intuitive tools for expense tracking, budgeting, and expense sharing, empowering users to make informed financial decisions and achieve financial stability.

Overall, the Hysab Kitab app provides a convenient and user-friendly platform for individuals and small businesses to achieve financial stability and effectively manage their money.

Results and Outcome

  1. A significant increase in awareness of spending habits and overall financial health.
  2. Improvement in budgeting skills, reduced overspending, increased savings, and overall better financial management.

Scope

  1. Identify essential features.
  2. Define features in detail.
  3. Develop user stories based on SME feedback.
  4. Facilitate grooming sessions with the development team for feature refinement and handoff.

Project length

1 year and 7 months

02 - Discovery

Competitive Analysis

Our competitive analysis involves assessing similar solutions in the market to understand their strengths, weaknesses, and unique features. This helps us tailor our product strategy to meet the needs of our target audience effectively. In competitor analysis we audited the existing versions of the app and features they are offering to customers and what their customers are saying about them on social media & app market place.

User Survey

User survey is a vital part of our research process, allowing us to gather valuable insights directly from our target audience. Through carefully crafted questions, we aim to understand user preferences, pain points, and needs related to our product or service. By analyzing survey responses, we gain a deeper understanding of our users’ behaviors and preferences, enabling us to tailor our solution to better meet their needs and expectations.

Target Audience

By conducting user survey, we target individuals and small businesses seeking streamlined financial management solutions. They cater to users looking to track expenses, set budgets, and optimize spending habits, as well as businesses in need of efficient banking tools and insights into their financial health.

What App they use most?

Their Decision Making

Through user surveys, we inquire about the methods users employ to empower their business decisions.

Direct & Indirect Competitors

Through user surveys, we inquire about the methods users employ to empower their business decisions.

Findings

Through user surveys, we inquire about the methods users employ to empower their business decisions.

Findings

User surveys revealed that users highly value the expense tracking and customizable budgeting tools. Additionally, the expense sharing feature is appreciated for its convenience in managing shared expenses accurately.

Information Architecture

During ideation phase, we started working on the Information Architecture of the application, based on the main ideas generated. The work consisted of proposing a navigation structure through a product map and layout options based on the map. We also proposed a user flow for the first part of the new user experience, the setup of the account, through a series of steps to collect the necessary data to present users in the app.

03 - Ideation Workshops

Ideation Workshops

In this workshop, we presented to the client the Discovery Results and proposed an exercise to generate the main solution hypothesis to be validated by this project. We were able to align three main hypotheses for each user need (refined after concluding the discovery phase).

Then we conducted a sketching exercise to come up with ideas on how to implement those hypotheses. This was very interesting as the client did it before. We also participated and were able to select the main direction of the solution, for us to use as a reference next when building the first concepts

the Ideation canvas

Feature Exploration

The feature is designed to minimize clicks and user interaction, effortlessly record
entries and manage business finances with ease and efficiency.

From Lending Money

Seamlessly lend money and keep your goals in sight, managing loans instantly anytime.

To Borrowing Money

Seize Opportunities Effortlessly. Borrow Funds Instantly, No Penalties, No Fees, No Fuss

Summary

After testing with users, we discovered that many retailers prefer not to record every transaction, focusing instead on recurring client transactions due to the credit they extend and the long-standing history with customers. Additionally, they expressed a need to track purchases from wholesalers and maintain credit records with them.

In response, we’ve initiated research on a new feature: The Customer and Retailer Credibility Checker. This feature involves cross-sharing user data between different retailers and wholesalers and is currently in the research phase, with ongoing surveys to inform its development.

04 - UX Research

Lo-fi Wireframes

After having the concepts for navigation ready, we focused on building a low-fidelity prototype of the main user flows. The main ideas were already proposed in the ideation sessions, but the IA study helped to shape the navigation and integrate the parts better.

The process of wireframing in low fidelity involved a few sessions of feedback with the client, showing the prototypes, and making adjustments until we had something that was somewhat ready to be tested.

05 - Design System

Design System

In parallel to our work on the user research we also worked on the mood board. We conducted an exercise to determine the visual and communication attributes, to use as a guide to reaching the appropriate Look & Feel. Then we asked the client to provide us with references to using as inspiration, adding to the ones that we had already collected.

Last we proposed a few different versions, settling on one that was used to turn the low-fidelity wireframes into high-fidelity.

Typography

06 - Final Design

High-Fi Wireframes

During final design phase, we work to finalize prototypes, making final adjustments, and creating a navigational prototype so the client could use it to present to possible investors.

Let's make your brand brilliant!

Do want to improve usability in your product?

If you would like to work with us or just want to get in touch, we’d love to hear from you!

You can also reach us via:
Note: We do not accept unsolicited guest posts

307 W 38th St
16th Floor 302
New York, NY 10018

Neue Schönhauser Straße 3
Berlin, BE 10178

More Case Studies

Finance Banking App

Fitness & Training App